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All Journal Jurnal Agribest Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Viabel : Jurnal Ilmiah Ilmu-Ilmu Pertanian Manajemen Agribisnis: Jurnal Agribisnis Jurnal Pengabdian Masyarakat IPTEK JANITA AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta Aves : Jurnal Ilmu Peternakan
Erlin Widya Fatmawati
Faculty Of Agriculture, Universitas Islam Kadiri, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Immunology & microbiology Other

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Journal : Jurnal Pengabdian Masyarakat IPTEK

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Sosialisasi Strategi Pemasaran Usaha Budidaya Ikan Lele Di Pokdakan Mina Buana Kabupaten Kediri Erlin Widya Fatmawati
Jurnal Pengabdian Masyarakat IPTEK Vol 3, No 1 (2023): Edisi Januari 2023
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/abdi.v3i1.7561

Abstract

The purpose of this community service is to implement a marketing strategy for the catfish farming business at Pokdakan Mina Buana and provide assistance for the manufacture of processed catfish that has more selling value. Problems faced by partners include the inactivity of several members of the pokdakan, marketing of catfish which is still limited to 1 middleman, catfish harvests must be sold immediately due to limitations in fish weight, and the product of cultivation is still fresh catfish, there is no processing. more varied catfish. The solutions given to the problems above include; there is guidance and a more intensive approach to several members of the pokdakan, it is necessary to develop a marketing strategy to areas outside Kediri Regency, the pokdakan makes a schedule for seeding, administering vaccines, until the harvest schedule, it is recommended to make processed catfish products in the form of frozen and added yellow seasoning , presents the trademark on catfish and processed products..
Co-Authors Fauzan Al Safiq Ferica Agustin Ferica Agustin Indri Lestariana Sirait Mohamad Bagus Yulianto Muhammad Bagus Yulianto Nastiti Winahyu Sandra Dwi Angesti Syarifah Aini Tri Kurniastuti Trikadika Yulio Rahmattullah Virqotin Najiyah Wahyu Aditya Pratama